EllieFunDay works with artisan women, many of whom are single mothers, who are part of a sewing unit in India. Some of the artisans have experienced a form of domestic violence or abuse. They are housed in a safe place and are given an economic opportunity to help their families rise above poverty. As a result of sustainable employment, artisans are able to provide healthcare, education, and save for the future.
To create this collection, they practice a stab-stitching embroidery technique, which is inspired by the tradition of “kantha.” Artisans apply their experience with the traditional technique and contextualize stab-stitching into contemporaneous styles. In stab-stitching, the thread goes up, over the thread to be held in place, and then down through the same hole. The thread passes along the reverse side of the ground material to the position of the next stitch.
Artisans hand-draw each design on locally-sourced, Global Organic Textile Standard (GOTS) certified cotton fabrics and also use double gauze cotton and muslin fabrics. They choose the thread color that is suitable for the design and meticulously embroider each stitch, dedicating a minimum of eight hours to each piece and ensuring the highest possible quality. As they practice this beautiful technique, artisans try to use as much recycled packaging as possible. In part of their commitment to environmentally friendly practices, solar panel installations are also used in their sewing unit.